Lessons From The Blue Sweater

by Bernie on May 31, 2009

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In The Blue Sweater we follow Jacqueline on her journey from an idealistic 20-something out to change the world who learned some hard lessons in reality, to a world-changer who is truly making her dent in the universe.

The book starts out in the concrete jungle of New York City, where Jacqueline starts her career as an international banker at Chase Manhattan. We follow her career as she has stints in South America and Africa and finally back to the US where she founds the Acumen Fund. She now works to find ways to eradicate poverty through innovative businesses that have the poor as their customers. How’s that for an innovative solution?

What follows are three lessons I took from the book.

Start.
We often find ourselves waiting for the exact right time to do something, especially when it’s something big. I know I’m guilty of that. Here’s some advice that Jacqueline got right before she started her work at the Acumen fund, after she had spent a number of years over in Africa:


“Don’t wait for perfection”. Just start and let the work teach you. No one expects you to get it right in the very beginning, and you’ll learn more from your mistakes than you will from your early successes anyway. So stop worrying so much and just look at your best bets and go”.
Such great advice. There is one truth you will never escape – you’ll never get there if you don’t take the first step. So start. Right now.



Understand people and culture

The people in Africa gave Jacqueline a very hard time when she first went to there to help. Why? She, and the people who sent her, didn’t understand the people or the culture there. Here’s and example: UNICEF once hired an expensive Italian designer to create a poster campaign aimed at convincing women to vaccinate their children  with simple written messages accompanied by gorgeous photographs. They were perfect, except for the small fact that there was an extremely low female literacy rate in Rwanda. Ooops!

Remember if you haven’t walked a mile in a person’s shoes, it is hard for you to understand them, and impossible for you to move them to action.


The solution lies in simplicity on the far side of complexity
Oliver Wendall Holmes once said that I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.

This simplicity often comes in the form of a third alternative to two seemingly conflicting ideas. For Jacqueline, the issue became more and more clear as time went on. Charity alone, wasn’t the answer. The market alone, wasn’t the answer. Jacqueline’s key insight was that change could be created by finding solutions where the poor were the customers, not the recipients of handouts. It’s a dramatic paradigm shift, and the results are dramatic as well.



By Steve Cunningham




 


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This is the last article in a series of four. The first article presented the theory. The second explained how to embrace change rather than simply enduring it. The third article was a detailed example of the author’s application of the theory in her own life. This article includes practical guidelines, the drip, trickle, and flood, for implementation in your own life.—ed.

Break down an element of behavior that will be necessary to make the change into the smallest repeatable part. Then do just that tiny little thing every day. For example, losing weight requires eating less and moving more. So, taking the moving more part of the equation, find some small, minute behavior change that you can do every day. Buying sneakers will get you started but it is generally not something you would do daily as part of the behavior change. However, putting on those sneakers is something you would do daily. So as part of your grand plan to lose weight you decide that the smallest unit you can do daily is to put your sneakers on. That’s all. Just do that every day.


The reason this works is that it isn’t a big enough change from what you are already doing to provoke resistance. “Heck, I’m only putting my sneakers on.” And then once they’re on you may decide to do a little more. But do not do too much, as this will provoke resistance. Just be consistent at putting your sneakers on every day. After a few weeks of that you can up the ante—maybe you’ll take 2 marching steps. Whatever it is, do it every day.

Do the physical drip activity and combine it with a corresponding mental activity. For example, “I enjoy moving my body—it feels good to work out.” Run this through your mind over and over every day. What you want to do is change your old mental ruts to new, more useful ruts (ruts are good as long as they take you where you want to go). Your brain is like modeling clay and you are remodeling it. Read The Mind & The Brain: Neuroplasticity and the Power of Mental Force if you want to know more.


Make one big decision that necessitates many, many subsequent actions. For example, hire a personal trainer and give that trainer a key to your house and permission to roust you from your bed. Pay the trainer an amount of money that makes you feel as if you must follow through or you have wasted a serious amount of money. And to really flood, give your next month’s rent/mortgage payment to someone to hold on your behalf. If you make your weight-loss goals, that person pays your rent/mortgage. If you don’t make your goals, the money goes to charity and you have to find additional funds.


By Jule Kucera

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